Purrfluence is a two-sided marketplace for cat influencer marketing, built on the proven Dogfluence platform. Cat brands run paid sponsorships, send free products, and recruit brand ambassadors; cat creators build a profile and land brand deals. It is launching with its first partner brands.

How does Purrfluence work for cat influencers?

Cat content creators sign up for free with no follower minimum. They build a creator profile with their cat and breed, and get matched with brands based on their audience and content style. Creators earn through paid sponsorships, free product collaborations, and brand ambassador partnerships.

How does Purrfluence work for cat brands?

Cat brands use Purrfluence to run product-seeding and sponsorship campaigns with cat creators, with managed content workflows and attribution tracking on the same platform that powers Dogfluence. Early-access brands join as launch partners.

Built for cat brands on Instagram

Reliable UGC and reach for cat brands.

Run product-seeding and sponsorship campaigns with cat creators — intelligent matching, managed content workflows and built-in amplification, on the platform that powers Dogfluence.

Start for free

or continue with

Creator delivery for brands

Give creators a clean place to send you files

When a creator sends UGC or product samples, they get a branded Drop page with sections, notes, and a single polished link — no account required to upload.

Open a creator drop How creators use it

The Brand Trail

The Loyal Creator Flywheel, Explained

Start with proof of interest, ship to true fans, and build a stream of authentic UGC that keeps spreading—AI analytics identify your repeatable top performers.

Boost a Post

Boost a recent Instagram post. One click transforms your content into a magnet for creators.

Validate Interest

Matched creators engage with your post to prove genuine interest before you ship any product.

Ship Products

Approve the true fans, ship your products, and let your ideal cats experience your brand.

Content, Reach & Rights

Gain authentic exposure and 5-star reviews. Plus, instantly unlock media rights to turn creator content into your best-performing ads.

Scale & Lead

Turn one-off successes into long-term ambassadors. Build a content flywheel that compounds your growth and secures market leadership.

Step 01

Boost a Post

Boost a recent Instagram post. One click transforms your content into a magnet for creators.

Step 02

Validate Interest

Matched creators engage with your post to prove genuine interest before you ship any product.

Step 03

Ship Products

Approve the true fans, ship your products, and let your ideal cats experience your brand.

Step 04

Content, Reach & Rights

Gain authentic exposure and 5-star reviews. Plus, instantly unlock media rights to turn creator content into your best-performing ads.

Step 05

Scale & Lead

Turn one-off successes into long-term ambassadors. Build a content flywheel that compounds your growth and secures market leadership.

Be among the first cat brands on the trail

Start Your Journey

Just launched

Launching with our first partner brands

Purrfluence is brand new — about 10 launch brands and a few hundred registered cat creators so far. Join as an early brand or creator and shape the cat side from day one.

Join as a brand Join as a creator

Brands you know from the Dogfluence network — with cat products of their own

Ready to grow your cat brand?

Be one of the first cat brands on Purrfluence and connect with passionate cat creators from day one.

Start free Join as creator